Enjoy The Winter

Creative direction for Surfdome’s AW 2020 campaign ‘Enjoy The Winter’. The concept takes Surfdome’s long-standing tagline of ‘Enjoy The Ride’ and evolves it, into a purely winter-focused message. The ad appeals to the Snow, Skate, and Surf audience by illustrating the unique challenges of winter as positive moments that should be embraced. 

This page features the full 45-second ad and a targeted social media ad.

Brand manager: John Wells
Camera: Peter Adam
Editor & motion graphics: Danny McCoormick

Created under the employment of Internet Fusion Group

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