I am a freelance Creative Director living in London with a passion for producing branded content and working with market-leading companies. I have a strong understanding of design, photography and video production that enables me to take a hands-on approach to all aspects of content creation.
My interest in design led me into the creative industry after studying Graphic Design at Lincoln University. I took my first job in Berlin where I crafted my editorial design skills with the Swiss design agency Onlab.
On my return to London, I stepped into the world of corporate comms, while working for Salterbaxter. My role involved visualising sustainability strategies for a large multinational company.
After gaining years of professional experience I was able to combine my two main passions of cycling and design as a Magazine Art Director at Factory Media. As their print publications moved online I was able to lead branded content projects that aligned our action sports audience with leading consumer brands.
Most recently I have been working as the Group Creative Lead at Internet Fusion. In this role, I led a team of creatives in the development and execution of marketing campaigns for a variety of retail brands. By taking an analytic approach I was able to deliver campaigns that hit specific KPIs while developing an extensive knowledge of retail marketing.
I am currently working on a freelance basis and excited to be involved in new projects.