Whitelines 100

2022/23

Creative Direction for The Whitelines 100 2022/23. This project showcases 100 top-rated snowboard products of the season, as selected by the Whitelines Editorial team.

The content consists of 64 video reviews, plus studio photography of all 100 products ranging from boards to goggles. The video content is a mix of product shots and aspirational action footage showing the equipment being ridden at a professional standard. This is edited into an informative review, presented by the Whitelines editorial team, and complimented with stylised studio footage that highlights key product features.

The art direction of the studio imagery mimics a mountainscape created from mixed fabrics. Climbing ropes as visible rigging further enhance the mountainous theme.

This page features an intro sequence that was implemented as a format for all videos in the series, plus selected examples of the studio art direction.

—

Credits
Camera: @sebimadlener
Drone: @jordtiernan
Riders: @finbremner @shredapeda
Presenter: @rob_mccreath
Cover photo: @edblomfieldphoto
Photographer: @jwhitmorephoto

—

Created under the employment of Internet Fusion Group